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Friday, October 15, 2010

Marikina city shoes fight with Cheap imports

MANILA, Philippines (a) a museum displaying keskiaikaiseen shoe collection of ex-first lady Imelda Marcos has again, Marikina city, heralding the yield of the residue levels of pesticides in or on the beleaguered shoe industry to take action against the imports in the flood risk Cheap.

The Museum is not just showcase the best Imelda Marcos, a collection of 3 000 pair, but also in the eastern part of Metro Manila in the town where industry was born more than a century ago, tench craftsmanship.

Footwear consultant, Tessie Endriga, Imelda Marcos, said Marikina city shoe industry did not provide much needed infrastructure or funding, when he was in power. But he will help in their own way.

She still patronize local brands.If he wanted to buy a certain style, he recalled a dozen pairs, who had worked for Endriga Bureau of Product Standards.

Marikina city shoes were, when the famous, both locally and abroad, until such time as the low-priced shoes in countries such as China and Vietnam bflowing with industry has, in recent years, said Jose Tayawa, local business leader.

You Marikina city of shoes buy and use them for a period of five years. [1] [2] the price of one-fifth of the people's Republic of China on the shoes you buy, but you can use them in just a few months, said Tayawa, Marikina city of Commerce and industry of the head.

Leona Borlongan, former curator of the Shoe Museum and having a length of Imelda Marcos shoes most imported but will be added there were many among his collection of Marikina city shoes.

The Museum was founded in 1998, only one way to advertise a century long history make the shoes, work boots submissive slippers's rugged mountainous terrain with a high-fashion for a custom footwear Marikina city.

The city also has built the world's men's Leather shoes, a majority of each, so a couple of van which shoes are still on the screen is in Marikina City shopping centre.

Fifth Avenue toast

Filipinos generations grew up on a loose robe of most exquisite local products and the delivery of snake-skin made in Marikina city shoes became the New York's Fifth Avenue toast in the early 1980s, the city is located on its website.

But in Marikina city Shoe museum s shoemakers and have suffered setbacks in recent years, Massive floods last year. [1] [2], at p. 90 (North Atlantic) tropical Storm Ondoy damaged Museum, as well as many shoemakers spaces and inventory.

Storm and foreign competition, took their toll. with effect from 3 000 shoemaking factory at the peak in the mid-1990s, only about 200 and the deposit facility will remain unchanged, said Roger Footwear Py, General Director of the Federation of the Philippines.

Museum maksuprosessi

At the end of September, however, the Museum reopened just one moves, Marikina city officials and businessmen in the hope of bridging the footwear industry, around him, Victoriano Sabiniano, City Administrator.

Tourists who visit the Museum as a general rule, a search for a place to buy shoes, Marikina city, officials said, so establishing a standing in the heart of the city is the central area of the shoe expo on its key products and distribute the word in its quality.

Step, one of which is the local market. [1] [2] when we confirm that we can go abroad, Sabiniano said.

Quality has never been a problem, recalled the Endriga. We have come up with an excellent Craftsmanship in the Philippines, footwear, gloves, mittens and mitts. quality can compete in Italy.

Missed opportunities

However, add footwear consultant: I won t say the die in the shoe industry, but it is missing out on a lot of opportunities.

Government figures show that Philippine footwear exports fell from 19.5% in 2009 in the previous year 25.96 million dollars.

Exports hit their peak 176.3 million dollars in 1994, but have decreased sharply during the year.

Many visiting foreign buyers are still impressed by the Philippines according to the quality of the footwear Merlinda Diaz said, the official Bureau of Export trade promotion.

But then they ask for the prices to the level of the people's Republic of China-and the contract falls within the Diaz recalled.

In accordance with the provisions of the Py smuggling compounds are sold at a price of local to foreign shoes, the company may choose to compete with the huge number of problems.

The solution is to not compete in those countries with a high-volume production, he said.

We meet the competition head-on with the aim of avoiding, the footwear sector. Cheap we go in the middle and high end, said Stefano Py, who heads the local manufacturer of footwear, the most important.

Local cobblers are now targeting smaller boutique stocks of developed countries, where the low prices are not the main attraction, he said.

The increase in wages and salaries are also of the people's Republic of China, at the time of adopting the competitiveness of the Py add Marikina city shoes.

China is becoming an expensive, Viet Nam is not that Cheap, either. we have only to go and sell ourselves, he said.


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