
COREY LOWENSTEIN-clowenst @ newsobserver. comNathan McClard, 12 Willow Spring, and her mother, Jennifer, buy rubber band bracelets at Cary's Crossroads Plaza five children-store.
Jessica Reavis babysits at least once a week. [1] [2] He also goes shopping at least once a week.
13 he loves clothes. But his $ 6 an hour-second-round effects in wage and commitment of some of his earnings to give his Church, he is always looking at the line.
Jessica, who will take part in the Exploris middle school, "one of my favorite stocks is a continuous 21," said."I love all the clothes and shoes and accessories ... I love Abercrombie, but I can't afford to, such as 100 t-shirt may I put it maybe my birthday-list, but does not, I will buy the 100 t-shirt.
"Stocks are a lot of similar cases, so as to carry out on-the-go to the store, which is the cheapest."
Such as department stores and many major retailers have struggled throughout the downturn, retailers that focus on the tween shopping bags have continued to flourish, but only by managing a fashionable and Cheap.
Shops, such as the right of Girls, five below and long-term mall Staple Claire's continues to expand and to post the good financial results for investors.
It is not usually the tweens-around 11-14 years old-children have been the economic struggles of their parents is not affected by the research team. [1] [2] Rob Callender Teen Research Unlimited spending 12-19 children in 2010 is projected to be down a bit this year, starting from 85 billion dollars last year to $ 79 billion, said.
But overall, tweens and teens were less affected by depression than older shoppers, Callender said.
And they are at a very young age, where fashion matters and many parents are willing to pamper yourself, especially if the price is right.
One of the most successful retailers, combined with cheaper appeal to tween the dollar-store merchandise, which style aware, on behalf of the children.
Britt Beemer retail analyst and u.s. research to Charleston, S.C., founder of the "what was found in the various undertakings concerned does not have the tween market available if they are priced correctly," said, "you want to have children's nasal cleansing, Neti, Neti Pot, if you want to but you parents want to pay the price."
The price is right for MOM and dad
Five below, which are increasing as part of the triangle, trying to find balance and complain about the boys than girls-stocking points such as basketballs, board games, athletic equipment and accessories for the iPod, right alongside the storage containers and other items I would like to purchase from moms.
The average store encourages 2,000 3 000 items, all priced $ 1-$ 5.
The first of five children store opened in October 2002 to the end of this year, the company's activities linked to production, including its first 142 of four North Carolina, all triangles. is the market-wide Grand opening celebration this weekend Crossroads Plaza Cary, Beaver Creek Crossing Apex, North Raleigh, North Carolina is measured by the new Hope Commons Poyner and Durham in shops.
Tom Vellios, Philadelphia-the chain President and CEO, said that the company add 50 stocks for the next year and triangle, ultimately, can contain a maximum of 10.
Targeting Tweens to present challenges, said Vellios, a former President and CEO, you zany Brainy. Key, he says, it feel at home at the same time feel positive about their own stores shopping guide for parents for children.
Nathan McClard Tweens seem to care about, such as the retailers ' attention to the focus.
Nathan, 12, was, Cary five iPod case below last Wednesday-the meat-his second of the two-week visit.He found one of the $ 5 and talked about as part of the anti-dumping measures would allow him also some off-brand Bandz buy his mother Silly.
"They have some really good stuff here," he said."They sell good iPod cases."
Jennifer McClard, said that he uses sometimes more than he expected to exist, since she begin shopping for themselves, while his son browsing.
"Does not exist such as dollar-store," he said. "It is the quality of the goods.I picked up a few Christmas gifts of the week. "
Tweens are a big spenders
It is difficult to ignore the significance of Tweens retailers.
Its most recent quarter, tea accessories emporium Claire's reported sales growth of 8.9% at stores open more than a year-an important measure of health stores.
Last month, dress barn announced that their sales added to 78% in the fourth quarter, to a large extent, from the date of its acquisition last year of the chain of the European Girls. sale of open more than a year rose by 10% of the community stores.
Representatives from the fields of Justice and Claire have been rejected requests for interviews.
Dan Butler, National Retail Federation Executive Vice President of operations at the retail store on the tween specialty is still room for growth, said.
Approx. 33.6 million children between the ages of 12 and in the United States, according to Teen Research unlimited (19) whereas it is appropriate.
On average, they spend $ 38 per month, electronics and technology, $ 35 per month on clothes and € 25 per month, eating out.
"For decades, in particular concerning the Department store segment," said Butler. "But many of these department stores went away. [1] [2] So you now have handful of department stores, which are left that runs the world judo Championships for juniors. [2] [3] But a lot of change in stocks of these specialty very specific demographic market. "
Many department stores are now ramping ' efforts to recover the lost teen and tween shopping bags.
During back to school, Macy's struck the launch of the hit TV series apparel "Glee" and its löytäneiden tween the fans from spinning up leading to the agreement of the line., and earlier this year, JC Penney began a row is called a noise in the tween's clothing.
Morgan Raynor tweens take more options such as, for example, is a good thing-even though his mother can sometimes say there are too many.
Two weeks ago, 12-year-old Morgan stopped Cary five of his mother appears below, and two younger brothers. [1] [2] for the purpose of going to the dentist, treat it, as each child got to spend $ 1.
Morgan found iPod Touch case, but the price tag was the $ 5.
"MOM, can I?" he asked. "It is my iPod Touch. "
"I said $ 1," his mother, Paula Gardner, replied.
Two I looked at each other for a minute, switch to one of the shows that only moms and daughters know Raynor trudged back and place the item back to the rack.
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